For over 50 years, North West Rubber has partnered with governments, industry stewardship groups and other environmentally conscious organizations across North America to reduce the number of end-of-life tires destined for the landfill. We have transformed well over a billion pounds of scrap tire rubber into useful, recycled products with our clean energy, closed-loop production process which generates virtually zero rubber waste during manufacturing.
CLEAN ENERGY
We use a closed loop process generating virtually zero rubber waste during manufacturing.
ZERO RUBBER WASTE
NWR prevents millions of end-of-life tires from entering our landfills by transforming them into innovative, recycled rubber products.
INNOVATIVE PROCESS
We protect the environment by creating innovative and versatile products.
TRUE ENVIRONMENTAL RESPONSIBILITY
Our commitment to true environmental responsibility, long before recycling was commonplace, is what we stand for and will continue to stand for in the years to come. North West Rubber is a proud member of the Recycling Council of British Columbia. Today, NWR Is one of the leading recycled rubber flooring manufacturers with operations in Canada, the United States Of America and China.
1 Billion+
Recycled pounds of scrap tire rubber transformed into useful products since 1968.
20 Billion+
Square feet worth of rubber products created in 2018 alone.
6 Million+
Tires saved from being sent to incineration or landfill in 2018.

North West Rubber is a proud member of the Recycling Council of British Columbia.
keep it sustainable
For over 50 years, North West Rubber has partnered with governments, industry stewardship groups, and other environmentally conscious organizations across North America to reduce the number of scrap tires that are landfilled or incinerated.
Innovative Manufacturing
NWR’s innovative, proprietary vulcanization process allows NWR to produce higher quality, more durable and non-porous recycled rubber products than its competitors, most of whom use polyurethane to bind recycled crumb rubber together.
Frequently Asked Questions
Yes, for over 50 years, NWR has partnered with governments, industry stewardship groups, and other environmentally conscious organizations across North America to reduce the number of end-of-life tires destined for the landfill. We have transformed well over a billion pounds of scrap tire rubber into useful, recycled products with our clean energy, closed-loop production process which generates virtually zero rubber waste during manufacturing. All FitFloor™ manufacturing surpluses (off-cuts, residual materials, etc.) go straight back into production to create our FitFloor™ performance rubber flooring.
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