Since 1968, NWR has been a leading North American manufacturer of innovative rubber products. For over 25 years, our high-performance sports flooring has been used in the locker rooms and training facilities of professional sports teams and premiere college and university campuses across Canada and the United States.
We have transformed over a billion pounds of end-of-life tires into useful, high-quality recycled rubber products.
INNOVATIVE TECHNOLOGY WITH ATHLETES IN MIND.
Our innovative, proprietary vulcanization manufacturing process allows NWR to produce higher quality, more durable, and non-porous recycled rubber products than our competitors, most of whom use polyurethane to bind recycled crumb rubber together.
This superior manufacturing process and resulting high quality vulcanized rubber has enabled NWR to bring its premium flooring solutions engineered specifically for the demands of high-traffic, commercial spaces to ice rinks, sports complexes, and professional gyms all across North America where our sports flooring supports world-class athletes and everyday sports and fitness enthusiasts in their quest for better performance.
UltraSonic Cutting Technology
Precision cut with NWR’s proprietary Ultra Sonic Cutting technology, each FitFloor PRO and FitFloor MAX performance rubber mat and tile is uniform in surface texture, thickness and squareness so you can say goodbye to uneven surfaces and tile separation. Thanks to this USC technology, tile joints lock together tightly giving a virtually seamless, professional appearance while helping to prevent tripping and stumbling.
What Is Vulcanization?
NWR takes recycled crumb rubber from end-of-life tires and fuses it together under extreme heat and pressure to form a solid, non-porous rubber mass similar to the way a diamond is formed in nature under extreme pressure and heat.
This vulcanization process creates a hygienic, non-porous surface which repels moisture and bacteria collection. It also creates an ultra-dense, longer-lasting finished product, with up to 20% more rubber than polyurethane-bound crumb rubber products.
Frequently Asked Questions
Long used by commercial sports complexes, professional sports training facilities, and commercial gyms, FitFloor™’ s vulcanized recycled rubber was engineered for the demands of these high-traffic facilities and can withstand skate blades, cleated shoes, and extreme weight drops. Unlike polyurethane-bound recycled rubber flooring which can puncture and tear, FitFloor will provide your home gym with a virtually indestructible foundation. In addition, FitFloor absorbs up to 20 times less moisture than polyurethane recycled rubber alternatives because there are no pores for moisture such as water and sweat to seep into and most importantly no way for bacteria to enter. With over 7 million square feet installed in commercial gyms and ice rinks, FitFloor is proven to last.
All rubber flooring is not created equal! Polyurethane-bound crumb rubber flooring is porous and will absorb water and sweat which causes odor and bacteria and which will degrade the floor over time. FitFloor™ products are engineered from 100% high-density, vulcanized recycled rubber. This unique vulcanization manufacturing process means there are no pores for water or sweat to seep into giving you antimicrobial protection and commercial-grade durability. Used in commercial sports complexes, ice rinks, and gyms all across North America for the last 20 years, FitFloor is engineered to last.
Polyethylene foam mats and tiles are inexpensive for a reason. They are soft and comfortable making them ideal for yoga or a child’s playroom, but cannot provide the same level of protection from the demands and high impacts of a comprehensive home workout that includes aerobics, cardio, and strength-training equipment, weight lifting, and plyometrics. Foam tears easily is more difficult to clean and provides little antibacterial protection. FitFloor™ products are engineered from 100% high-density, vulcanized recycled rubber. This unique vulcanization manufacturing process means there are no pores for water or sweat to seep into giving you antimicrobial protection and commercial grade durability. Used in commercial sports complexes, ice rinks, and gyms all across North America for the last 20 years, FitFloor™ is engineered to last.
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