Are FitFloor™️ products environmentally friendly?

Yes, for over 50 years, NWR has partnered with governments, industry stewardship groups, and other environmentally conscious organizations across North America to reduce the number of end-of-life tires destined for the landfill. We have transformed well over a billion pounds of scrap tire rubber into useful, recycled products with our clean energy, closed-loop production process which generates virtually zero rubber waste during manufacturing. All FitFloor™ manufacturing surpluses (off-cuts, residual materials, etc.) go straight back into production to create our FitFloor™ performance rubber flooring.

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